Marketing is among the most diverse career paths a business professional can pursue. No matter what kind of background, strengths, or skills one brings to the table, chances are there is a top marketing MBA job out there that would be the perfect fit.
Today’s modern business landscape is broad. There are many disciplines that fall under the general marketing umbrella. It’s only increasing in diversity.
There are many areas of marketing to explore, including
- digital marketing,
- marketing strategy,
- market research,
- public relations,
- content marketing,
- consumer behavior,
- product marketing,
- consumer insights,
- marketing opportunity analysis, and
- brand management.
Some roles lean toward the technical side. On-site SEO, paid campaign management, and conversion rate optimization are included. Others are far more creative in nature, such as video ideation, copywriting, and community management. But the best marketers out there are those who know how to balance the art with the science. And today, there are many disciplines in this area of business leadership that need at least some aspects of both approaches.
A marketing manager provides many opportunities for professionals. They must put in the work and make their way into senior positions within organizations. There are a lot of high-paying opportunities out there.
Before you register at one of the nation’s best marketing programs within a premier business school, ask yourself a few questions. What does a career in marketing look like? What can I do with an MBA in Marketing? Are there top marketing jobs available? What is an expected salary in marketing? This article answers these questions and more.
Vice President, Marketing & Business Development
Vice Presidents of Marketing and Business Development develop business and marketing opportunities. They are one of the most coveted marketing MBA jobs available. They work to plan and execute sales, help develop new products, and ensure revenue and development benchmarks are met.
VPs develop strategies to build their organization’s customer base and grow their sales and marketing channel. They identify potential partners and plan to achieve their company’s goals. Vice Presidents also serve as primary contacts for the company and clients.
Most of the Vice President’s time is spent in an office. Some travel is included for meetings, presentations, and discussions. They meet with prospective partners and clients. This is a full-time position. It features significant overtime required depending on the organization’s needs.
Vice Presidents of Marketing and Business Development report to the organization’s president or another top-level executive. Many Vice Presidents work with the president on high-level decision-making. This position requires at least a bachelor’s degree in a related field. At least five to ten years of relevant experience is the norm.
Average Annual Salary: $131,394
Vice President, Marketing & Communications
Vice Presidents of Marketing and Communications perform various duties. They relate to developing goals and strategies for their organization’s marketing and communication departments. These marketing managers are responsible for working alongside other executives and departments. They determine plans and procedures. VPs of Marketing and Communications develop effective advertising campaigns across various mediums, including digital marketing and print advertising. They generate regular reports and analyses related to a campaign’s performance. A Vice President may develop integrated marketing campaigns in many foreign countries, regions globally, and various languages depending on the organization.
These marketing professionals work during regular business hours. Overtime is often expected if the business needs or requires it. Some travel is required. Vice Presidents of Marketing and Communications work in a team setting with subordinates and other executives. They must also work well on their own with minimal supervision. Vice Presidents of Marketing and Communications work across many industries. There is a wide variety of professional environments. Specific requirements for this position may vary.
Average Annual Salary: $129,338
Vice President, Business Development
Vice Presidents of Business Development develop and oversee company sales and marketing plans. VPs in this field implement new ideas and market building tools for the organization. They also provide direction and strategic planning for the company’s goals and oversee the work to get there.
A Vice President of Business Development works with management. They lead lower-level employees and salespeople. Vice Presidents of Development secure contracts with new customers and manage ongoing contracts. They write proposals for new and existing clients. They identify and set organizational goals, and create plans to achieve those goals.
A Vice President of Development maintains contacts within and outside the organization. These professionals often work a standard 40-hour week during regular business hours in an office setting. They may travel for business. Vice Presidents of Development must have completed an undergraduate degree in business administration or marketing. An MBA in marketing continues to be an attractive degree prerequisite for professionals in this field.
Average Annual Salary: $135,814
Chief Marketing Officer
Chief Marketing Officers are responsible for creating and overseeing a firm’s marketing. They work with sales groups’ strategy. Being able to think creatively and innovate direction for sales and marketing is a must. The ability to communicate direction and how it will be achieved is also vital to the position. A CMO must inspire their marketing and sales employees in this way. She must also be able to communicate the company’s vision. She works with clients and the media using many sales and marketing channels.
In all their duties, chief marketing officers must possess and demonstrate exceptional leadership skills. These top marketing professionals develop quantitative analysis measures for an organization’s marketing and sales. A CMO lays out goals and provides direction for sales team members and marketing teams. An influential CMO assesses new hires and employees in the marketing and sales teams. This happens as needed while handling the other varied responsibilities of the position.
Average Annual Salary: $175,389
Senior Vice President, Marketing
Senior Vice Presidents of Marketing develop and oversee marketing and communications strategies. Their work results in business growth and enhances brand awareness. This marketing professional staffs, plans, organizes, trains, and manages all marketing functions. These result in the organization’s objectives related to growth, sales, and profitability. Senior Vice Presidents of Marketing ensure their company broadcasts a consistent marketing campaign. It aligns with the entity’s needs.
These professionals usually work in an office environment during regular business hours. They typically report to the Chief Marketing Officer or the Executive Vice President. Most Senior Vice Presidents of Marketing will have completed an undergraduate degree in business or a related field. A Master of Business Administration is a preferred degree for this position. Previous experience in marketing at the senior management level is a bonus for some jobs and a requirement for others.
Average Annual Salary: $185,875
Group Product Manager
Group Product Managers are responsible for managing a group of professionals. They lead from concept to product launch. These leaders oversee the creation of effective product strategies. They develop and execute tactical pricing based on demand, market research, and project requirements. This marketing manager solves product problems as they arise. As a product manager, they chart product milestones, and review progress throughout a set period. They work with sales teams to determine customer-specific pricing. They help in closing opportunities.
These business leaders rely on their leadership skills. They motivate teams to reach organizational goals. One of a group project manager’s primary tools is a personal computer. She uses it to structure detailed progress reports and adjust budgets. She communicates with departments through emails and software. Group Product Managers collaborate with internal teams. They deal with brand loyalty, brand management, competitive positioning, and market development.
Average Annual Salary: $150,821
Vice President, Marketing
Vice Presidents of Marketing are high-ranking executives and board-level directors within an organization. They are responsible for determining strategies that improve and maintain the market shares for the goods and services their firms offer. They create marketing strategy in many areas of company assets and products. Their work involves branding, advertising, pricing, and discount structures.
Marketing VPs have a department dedicated to researching and providing valuable analytical data. They work on the effectiveness of current marketing and future product development ideas. Operating as director-level executives, VPs of Marketing sit on an executive board within the organization and report to a division president, chief operating officer, or chief executive. These VPs also supervise managers and directors who oversee the teams that brand, advertise/media, and research. They often meet with other marketing managers to receive reports and help communicate the company’s marketing vision.
Average Annual Salary: $149,324
Product Marketing Director
Product Marketing Directors craft the positioning and messaging for their organization’s products. These professionals are required to develop innovative marketing strategies that drive high demand for their products, and they must oversee the execution of these strategies. Essential skills of these professionals include a keen eye for detail and quality.
Product Marketing Directors need to craft appropriate messaging and positioning for products. They ensure the product will stand apart from similar products in the marketplace. Product Marketing Directors ensure a product launch meets the goals determined by the company. They must also be knowledgeable about the market in which their product exists. This includes future and current competitors.
An undergraduate degree in marketing, business, or a related field is usually required for this top marketing MBA job. Relevant professional experience in marketing is a plus. Product Marketing Directors must have strong verbal and written communication skills.
Average Annual Salary: $144,501
Group Account Director
Group Account Directors main function is to manage client accounts. They oversee operations, and ensure the satisfaction of each client. Some might work in close relation to the accounting team of an organization. Group Account Directors work with various organizations. These include universities, major corporations, large businesses, non-profits, and government agencies.
The primary task of this marketing director is to manage and ensure the profitability of their company’s accounts. Completing this task requires exemplary marketing, communication, accounting, and management skills. Managing subordinates is a large part of this job, and these professionals must also provide training and support for teams. Group Account Directors will often have acquired at least a Bachelor’s degree. Some employers will need a master’s degree.
Average Annual Salary: $140,848
Director of Innovation
Directors of Innovation are accountable for leadership, strategic direction, and oversight. They oversee the management, operation, and delivery of innovation and enterprise functions. This top marketing MBA job is part of an executive leadership team. It is often responsible for stimulating an environment of innovation. They support a company’s commercial activities.
Directors of Innovation identify, create, and manage innovative approaches to business issues. They work with teams across an organization to deliver customer-centric products and services. Their work generates revenue for their firms. These professionals ensure that insights and analysis of the business sector environment they currently operate stay healthy and vibrant. Directors of Innovation lead new thinking initiatives. They nurture new ideas from concept to mainstream activity. These professionals work with different departments. They innovate and develop an organization’s commercial strategy and marketing strategy approaches.
Average Annual Salary: $121,545
Other Marketing Career Honorable Mentions
Other top marketing management careers include
- Market Research Analysts,
- Public Relations Specialists,
- Brand Managers,
- Target Audience Analyst,
- Promotions Manager,
- Retail Activations Specialist,
- Product Management, and
- Social Media Specialist.
Are you in the middle of a job search? Is an MBA program in your future? Here are three action steps to consider as you contemplate a top marketing MBA job:
Talk to a Marketing Expert
If you are interested in an exciting and rewarding marketing career, there are things to do and action steps to plan. Begin your professional journey by interviewing some working professionals. Leaders in marketing, PR, and advertising can prove excellent sources of information. They have gained so much knowledge through education and experience. Be thoughtful with your time you have with them. What are the questions at the top of your mind? What makes you curious about their job? Follow that curiosity and see where it takes you.
Do Your Homework on Marketing MBA Jobs
Go online and find out what respected degrees in marketing, communications, and PR are out there. There are many high-quality online MBA programs with a concentration in marketing or digital marketing. This type of format is great for working professionals. Graduate students can keep their current jobs while taking courses online. Keep gaining that critical on-the-job training and pursue an advanced degree. Professionals like Senior Vice Presidents of Marketing often get their starts this way.
Look for Ways to Gain Experience
After completing an undergraduate degree, you may wish to enter the job market immediately. If you have your sights set on an MBA in marketing program, keep your eyes open for internship opportunities. They are known for providing valuable on-the-job experience. Also, keep your ears open for entrepreneurs in your social and professional circles. These small businesses owners might be in the market for marketing help. Whether you volunteer your services or contract out, these projects and experiences can be really valuable.
Marketing skills traverse borders, and if you’re good enough, you can work from anywhere in the world. The skills you get during an advanced degree in marketing are transferable into all geographies. Professionals can move with ease. It also means that you can consider going freelance and being a digital nomad by working from wherever you choose. Organizations of all sizes enjoy excellent marketing. Pursuing a career in the field is a great idea.