Your organization requires consumers if it is to thrive and expand. You must publicize your business if you want to attract clients. The options on how to do this are unlimited in today’s digital environment. As a result, you are (a) not alone and (b) at the ideal place if you’re having trouble deciding how to handle marketing. Listening to some of the top marketing podcasts is an easy and impactful habit to incorporate in your day to help you on this road.
What is Marketing?
The term “marketing” refers to a wide range of actions used to promote and sell your goods and services to consumers. While advertising is the most popular form of marketing, it also includes other elements like product design and consumer research. Marketing is meant to raise product awareness and create a flow of qualified leads that turn into profit.
We often ask the question, why is marketing so important?
- Effective consumer interaction: Interaction is a requirement for businesses. Marketing is a valuable tool in this regard. Customers can be engaged by educating them about topics they are unaware of and producing quality content centered around your goods and services.
- Building and keeping a reputation: Your company’s reputation is based on how it develops and how long it lasts. This is where marketing appears to be a strategy for enhancing a company’s brand equity. And this occurs when customers’ expectations are satisfied.
- Building a link between customers and the business: Any firm that wants to expand must establish a strong connection with its clients. Marketing is based on consumer behavior, psychographics, and demographics. It helps companies understand customers’ desires.
- Sales growth: Marketing helps increase the possibility of better sales by utilizing various methods to advertise goods and services. Happy consumers naturally become brand ambassadors for a business.
- Remaining relevant: Marketing aids a company in staying relevant to its target audience and industry. It supports keeping up positive relationships.
- Making educated decisions: Every business’s fundamental inquiries center on the hows and whys of producing goods or providing services. This demonstrates the value of marketing for companies and how it connects them with society.
Marketing is not easy, and many of us don’t know where to start, especially if we are entrepreneurs. But even if your Online MBA is in Marketing, we have learned that day-to-day tech advances are frequent. Trends change faster than we can create a new product. We know you’re on the go, and your time is limited. So we have taken the time to curate a list of the Top 10 Marketing Podcasts that you can check out to take your business to the next level.
Build Your Tribe | Grow Your Business with Social Media
Charlene and Brock Johnson host this top marketing podcast. With the help of Chalene, a New York Times best-selling author, business coach, and serial entrepreneur, and her son Brock, a part-time entrepreneur, speaker, and story-telling strategist, you can learn how to convey your narrative and turn followers into devoted customers. Enjoy brief episodes with helpful advice from knowledgeable guests. This is your show, whether you’re an established businessperson, an aspiring entrepreneur, or just someone looking to supplement their income.
Their latest episode advises everyone, whether you’re a seasoned businessperson or are frantically trying to quit your day job. Whether your objective is to increase the growth of your online business or make supplemental income on the side, hosts Chalene and Brock offer both views.
Find out how to
- establish your social media presence,
- expand your email list,
- implement digital marketing techniques,
- increase automatic sales, and
- generate extra revenue on a tight budget.
Everyone Hates Marketers
Everyone Hates Marketers is the podcast worth listening to for those tired of marketing nonsense. This top marketing podcast is hosted by Louis Grenier. Every week, Grenier either conducts interviews with guests or offers his own straightforward, practical marketing advice so you may stand out in the marketplace without coming across as sleazy.
He has always wanted to stand out. As a child, he dyed his hair brilliant red as a child. As an adult, he grew to assisting businesses like Hotjar or Dropbox to stand out. Topics that Grenier explores include
- WTF is Generation Z and how to market them
- How to use customer research to design and sell better products
- How to build a credible, personal brand from zero
- Marketing secrets to changing the world
Everything Is Marketing
Join speaker Corey Haines in this top marketing podcast as he discusses honest marketers, business owners, and even those who don’t consider themselves marketers. He examines marketing in all its parts and dimensions. With the help of this podcast, you may break out of your comfort zone. Develop distinctive marketing by gaining knowledge from a wide range of individuals, approaches, and sectors.
Corey Haines might be categorized as a marketer, business owner, podcaster, or investor. He aims to assist those who offer outstanding goods, services, and content in receiving the recognition they merit. Haines is constructing a portfolio of tiny bets to optimize autonomy, mastery, and purpose as he progresses through the entrepreneurial ladder. He has provided marketing and growth consulting to numerous startups, including SavvyCal, Evercast, and Riverside.fm, Holloway, Beamer, and Timetastic. Some of his most podcasts topics include
- The Psychology of Marketing, Being Prolific, & Building an Audience on Medium
- Marketing for Introverts, Becoming MicroFamous, & Audience Monetization
- Creating Remarkable Products, Building Physical Products in Public, & Kickstarter Virality
Marketing Growth Podcast
The Marketing Growth Podcast uncovers the best growth marketing strategies employed by the world’s top marketers, business owners, and thought leaders to increase sales and expand their companies! Every episode, Shane Barker and his guests will talk about the difficulties, perils, and solutions involved in creating a profitable online business. This podcast is paramount if you want to discover what tools, technologies, techniques, and hacks the pros utilize.
Shane Barker’s specialized digital marketing techniques and services have assisted firms in accelerating their growth. He has received numerous honors and has advised Fortune 500 firms, digital influencers, and several A-List celebrities.
Shane has also given a lot of speeches at conferences and summits worldwide, as well as on podcasts and webinars. He imparts his knowledge of influencer marketing, content marketing, SEO, and more to new audiences.
Online Marketing Made Easy with Amy Porterfield
Another top marketing podcast is the Online Marketing Made Easy Podcast. It is hosted by Amy Porterfield, a former 9 to 5er now the CEO of a multimillion-dollar company. She excels at transforming complex concepts and methods into manageable, step-by-step procedures. Tune in, get inspired, and get ready to learn.
Every episode is made to help you act on the most crucial tactics for launching and expanding an internet business right now, whether you’re a new entrepreneur, have a cozy side gig, or want to take your business to the next level. Porterfield has almost 500 episodes available covering topics like
- 4 Steps To Create A Lucrative & Fun Side-Hustle While At Your 9-5
- How to Define Success on Your Terms
- How To Get 1,000 TikTok Followers
- How to Bounce Back After a Disappointing Launch
The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business
Rich Brooks offers one of the top marketing podcasts focused on SEO and social media. If you are interested in learning how to improve your online presence, attract more relevant traffic to your website, and turn that traffic into leads and sales, then this is the podcast for you. Leading marketers worldwide are interviewed for The Marketing Agents Podcast. Listeners learn insider strategies for SEO, social media, and mobile marketing. Brooks interviews digital marketing experts to help listeners turn casual visitors into connected customers. Episodes include
- The Secret Power of LinkedIn Newsletters
- Developing a Social Media Strategy that Works
- How to Mine other Industries for Breakthrough Ideas
- Is Your Brand By Design or By Accident?
The CMO Podcast
This is not your standard marketing podcast. It offers a unique glimpse into the CMO’s motivations and thought processes. Former CMO of the largest marketer in the world and current small-business owner, Jim Stengel has expansive chats with the most influential CMOs in the business. Jim, who popularized the concept of purpose, engages each visitor in-depth to discuss this crucial role that every brand aspires to play. Through candid and enlightening conversations, Jim and his guests provide a picture of this challenging role, which affects the overall customer experience even though very few people are familiar with it.
James R. Stengel is an American entrepreneur, author, educator, and public speaker. He believes in imparting the entrepreneurial knowledge he has acquired over the years. From 2001 to 2008, he was Procter & Gamble’s worldwide marketing officer. As president and CEO of The Jim Stengel Company, Stengel promotes brands and companies that are motivated by ideas. His debut book, Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies, was published in December 2011.
The GaryVee Audio Experience
Amidst the list of top marketing podcasts is The GaryVee Audio Experience. This podcast is hosted by Gary Vaynerchuk, a business owner, CEO, investor, and public speaker. This podcast experience mixes episodes from multiple areas. You might hear episodes from his #AskGaryVee show, excerpts from his DAILYVEE video series, and snipers from keynote addresses he’s made on marketing and business. You’ll also find interviews, fireside talks he’s held, and new episodes recorded specifically for this audio experience in this podcast.
Gary is one of the top thinkers on the future of culture, relevance, and the internet. As one of the most forward-thinking businesspeople, “GaryVee” is known for his ability to spot patterns and trends before others to comprehend better how these changes would affect markets and consumer behavior. Gary knows how to make brands more relevant, whether it’s through digital communications, esports, investing in NFTs, or young artists.
The Marketing Book Podcast
This top marketing podcast is hosted by stand-up comedian, former artillery commander, and principal of a marketing firm, Douglas Burdett. Burdett interviews new marketing and sales book authors every week. It has been named one of the best marketing and sales podcasts by LinkedIn. Episodes include
- The Indispensable Brand
- Selling Your Expertise
- Selling Through Tough Times
- Influence is Your Superpower
Burdett worked in advertising agencies before opening his own business. He spent his first ten years there, on Madison Avenue in New York City, at J. Walter Thompson and Grey Advertising, two of the biggest names in the advertising business. After graduating from Virginia Military Institute (VMI), Douglas served overseas as an American Army artillery commander for three years before obtaining an MBA. Instead of going through a midlife crisis, Douglas began doing stand-up comedy.
The Smart Marketer Podcast
Last, but not least, on this list of the top marketing podcasts is The Smart Marketer Podcast. It is hosted by John Grimshaw, Ezra Firestone, and Molly Pittman. They discuss their tried-and-true strategies for the triumph of your business, brand, and personal life. These seasoned marketers and educators have elite experience in marketing. They have trained thousands of business owners to create, run, and grow profitable enterprises while also growing their multi-million dollar brands.
The Smart Marketer is updated weekly. The hosts combine practical marketing advice with insightful commentary and illuminating anecdotes. Podcast episodes include
- Organic Customer Acquisition Is Still Possible
- How To Scale Your Facebook Ad Accounts Up To $20K Per Day
- How To Manage, Scale (And Think About) Your Marketing And Branding
- How to Buy Help, Delegate, And Avoid Burnout
Plan of Action
A company’s marketing approach has a significant impact on its success. A business’s growth and customer base can both be increased with the aid of a good marketing strategy. Promotions and advertising, developing media contacts, and other elements are a few of the various marketing techniques. Even if a company offers the best goods and services, it is still necessary for customers to be aware of it. Consumers are informed and made familiar thanks to this. An additional advantage of a marketing strategy is that it aids in enhancing a business’s reputation, which improves consumer confidence.
Now that you are evaluating your marketing plan, it’s time to figure out what podcast works best for you and your business. There are many podcast formats, from analytical to comedic. What will work for you? Every podcast listed above has a particular element within its marketing world. From social media to B2B, there is something that will cater to your marketing needs.